In a strategic partnership aimed at fostering financial literacy among the youth, Kidpreneur Africa, in collaboration with Access Bank, has embarked on a savings awareness campaign targeting 100 schools across Nigeria.
This initiative is part of the broader celebrations for World Savings Day, observed annually on October 31st.
The campaign will focus on ten selected schools across various states, including Kwara, Adamawa, Kaduna, Bauchi, Gombe, Katsina, Benue, Oyo, Akwa Ibom, and Enugu, with the aim of instilling the importance of savings in young minds.
The theme for World Savings Day 2024, “Conquer your Tomorrow” through savings, underscores the critical role of financial prudence in securing a stable future.
Juliet Vincent-Obi, Founder and Executive Director of Kidpreneur Africa, emphasized the collaboration with Access Bank due to the day’s intrinsic association with financial institutions and the management of personal finances.
“Through a world day like this, Kidpreneur Africa and Access Bank seek to instill in young Nigerians the culture of savings and further drive financial inclusion for the betterment of our world,” remarked Vincent-Obi.
She highlighted the necessity of saving, not only for immediate needs but also as a safeguard against uncertainties and for future milestones such as education, property acquisition, and retirement.
Omobolanle Victor-Laniyan, Head of Group Sustainability at Access Holdings PLC, also stated, “World Savings Day is an occasion for us to champion financial responsibility and empower the younger generation with the knowledge and tools to secure their financial future.” She affirmed that the partnership with Kidpreneur Africa reflects the bank’s dedication to cultivating a savings culture from a young age.
By providing young Nigerians with financial literacy, Victor-Laniyan articulated, “we are laying the foundation for a more financially inclusive and prosperous future.”
The initiative aims to make financial literacy a fundamental aspect of youth education, equipping them with the skills necessary for economic contribution.
Project Coordinator Omobolanle Afolabi emphasized that the campaign would enable young children to be intentional about their financial future by teaching them to delay gratifications, thus fostering a long-term savings habit.
“This will be an ongoing conversation. Parents should continue to speak to their children about these matters and ensure they are achieving their saving goals,” Afolabi advised.
Vincent-Obi also detailed plans for the campaign, which include teaching students basic financial literacy and how to save small amounts, thus encouraging the development of a savings habit. The campaign will feature a free webinar for children aged 5 to 15, kicking off a 30-day Savings Challenge designed to boost public awareness about saving’s significance for both households and the national economy.
Moreover, the campaign will incorporate interactive elements such as World Savings Day quizzes and games, with cash prizes to incentivize participation. Through these multifaceted efforts, Kidpreneur Africa and Access Bank aim to foster a generation of financially savvy Nigerians, well-equipped to navigate and contribute to a prosperous future.
